When people first meet us – especially if they’ve had a particularly bad experience with a former or even current agency – they’re often surprised that we spend most of our first meeting or two talking about them. Their business. Their needs. Their goals.
Client: Transitions Optical
The Work:
Branding and National Trade and Consumer Product Launch. Television, Consumer and Trade Advertising, Retail Displays, Targeted Direct Mail, Sales Promotions, Trade Shows, Sales Meetings, Training, Sales Videos, e-mail marketing, landing-page promotions.
Background:
For eight years, George was writer, broadcast producer and Creative Director on the Transitions account during a time when the brand grew from a $250,000 product extension to a quarter-of-a-billion-dollar global juggernaut. They’ve recently tapped Brandwidth for a national web and email marketing promotion.
Results:
Grew from product extension to the number 1 photochromic lens brand in the optical industry.
Client: Recreation Unlimited
The Work:
Website development, national landing page promotion, Search Engine Optimization, Hosting, national internet marketing campaign, performance analysis, and web video production.
Background:
Recreation Unlimited desired a web presence and internet marketing initiative to attract a niche customer base for its GoalrillaGoal brand basketball goal. Brandwidth developed their marketing message, clarified their internet marketing objectives, strategies and tactics while developing a clean and easy to navigate web presence that is performing well above initial company and site goals. Integrated web video is the focal point of a landing page promotion program.
Results:
Since beginning work with Brandwidth, sales have increased by more than $2,000,000 per year. Not to $2,000,000, we’re talking additional sales. Recreation Unlimited is now the nation’s #1 online and offline retailer of GoalrillaGoals and has contracted with Brandwidth for the development of two new, unrelated product lines.
Client: Pittsburgh National Bank
The Work:
Radio, Television, print and newspaper advertising and point-of-sale materials.
Background:
Pittsburgh National Bank was looking to develop a special promotion for bill consolidation loans. A diverse customer/target base had to be motivated and a great deal of category clutter had to be broken through. A compelling and impactful integrated marketing campaign delivered.
Results:
Loan applications tripled and Pittsburgh National ran the campaign annually for four years. Oh yeah, it garnered George a Clio in case anyone is really all that interested. But that was long after the real mission had already been accomplished.
Client: Pure Air Systems
The Work:
National web marketing program. Web development and design, Search Engine Positioning and Optimization and off-page SEO submissions management.
Background:
Pure Air Systems desired a complete upgrade of their web presence and internet marketing initiatives. Brandwidth simplified their marketing message, clarified their internet marketing objectives, strategies and tactics while developing a clean and easy to navigate web presence.
Results:
175 first place web rankings, 282 top-5 web rankings, 316 top-10 web rankings, a nearly 6,000% increase in web traffic, 1,578 new internet sales leads generated in the first year of the campaign at an annualized sales increase of $2,575,684.
Client: Shop 'n Save Supermarkets
The Work:
Branding television and radio, price/item television and radio, outdoor advertising, print advertising, point-of-sale, sales promotion development, customer loyalty program development and publicity/public relations.
Background:
Shop ‘n Save was looking to re-brand its retail supermarket operations in Pennsylvania and West Virginia. A highly competitive category with large national players coming into the markets, another large local player already in the market and a great deal of category clutter to break through.
Results:
For better or worse, George is either credited or blamed for “The Shop ‘n Save” lady who graced the airwaves – and drove sales and customer loyalty through the roof – for nearly 20 years.
Client: Hershey Tourism
The Work:
Re-branding, television, radio, outdoor and on-premise integrated destination marketing strategies.
Background:
Hershey, Pennsylvania is home to the Hershey’s Chocolate Factory as well as a nationally known theme park. The mission was to brand Hershey, PA as a true vacation destination, borrowing on the equity of its most famed resident while at the same time positioning itself as more than just the place where chocolate comes from.
Results:
Tourism traffic and income increased exponentially and Hershey’s official designation as “The Sweetest Place On Earth,” courtesy of George, is still going strong after 20 years.
Client: International Investigators, Inc.
The Work:
National web marketing program. Website re-design, Search Engine Positioning and Optimization, off-page optimization and public relations.
Background:
International Investigators desired a complete upgrade of their web presence and internet marketing initiatives. Brandwidth simplified their marketing message, clarified their internet marketing objectives, strategies and tactics while developing a clean and easy to navigate web presence.
Results:
283 first-place web rankings, 315 top-5 web rankings, 371 top-10 web rankings, a more than 10,000% increase in quality web traffic, 249 new sales leads generated year one and $745,123 in new sales generated by our program.