According to Forrester Research, 79% of the advertising clients who participated in a recent agency and client survey would not – would not – recommend their agency to others. The reasons vary, but the prevailing theme was an inability to really measure the effectiveness of the work they were getting.
Our work works. Whether it’s a demonstrable ROI on a web advertising campaign, a measurable four-fold increase in retail sales, a measurable 50% response rate to an email campaign or the marked evolution of a 40-year brand image, we never lose sight of why we’re here. Or why you’re here.
Awards? Been there. Done that. Haven’t seen an Addy yet, however, that has moved the needle, rung the register, made the phone ring or made any real impact to anyone’s bottom line save for maybe a bunch of agencies like the ones that got dissed by the Forrester report. Ok, that might be a little strong, but you get the idea.
Client: Transitions Optical
The Work:
Branding and National Trade and Consumer Product Launch. Television, Consumer and Trade Advertising, Retail Displays, Targeted Direct Mail, Sales Promotions, Trade Shows, Sales Meetings, Training, Sales Videos, e-mail marketing, landing-page promotions.
Background:
For eight years, George was writer, broadcast producer and Creative Director on the Transitions account during a time when the brand grew from a $250,000 product extension to a quarter-of-a-billion-dollar global juggernaut. They’ve recently tapped Brandwidth for a national web and email marketing promotion.
Results:
Grew from product extension to the number 1 photochromic lens brand in the optical industry.
Client: Recreation Unlimited
The Work:
Website development, national landing page promotion, Search Engine Optimization, Hosting, national internet marketing campaign, performance analysis, and web video production.
Background:
Recreation Unlimited desired a web presence and internet marketing initiative to attract a niche customer base for its GoalrillaGoal brand basketball goal. Brandwidth developed their marketing message, clarified their internet marketing objectives, strategies and tactics while developing a clean and easy to navigate web presence that is performing well above initial company and site goals. Integrated web video is the focal point of a landing page promotion program.
Results:
Since beginning work with Brandwidth, sales have increased by more than $2,000,000 per year. Not to $2,000,000, we’re talking additional sales. Recreation Unlimited is now the nation’s #1 online and offline retailer of GoalrillaGoals and has contracted with Brandwidth for the development of two new, unrelated product lines.
Client: Pittsburgh National Bank
The Work:
Radio, Television, print and newspaper advertising and point-of-sale materials.
Background:
Pittsburgh National Bank was looking to develop a special promotion for bill consolidation loans. A diverse customer/target base had to be motivated and a great deal of category clutter had to be broken through. A compelling and impactful integrated marketing campaign delivered.
Results:
Loan applications tripled and Pittsburgh National ran the campaign annually for four years. Oh yeah, it garnered George a Clio in case anyone is really all that interested. But that was long after the real mission had already been accomplished.
Client: Pure Air Systems
The Work:
National web marketing program. Web development and design, Search Engine Positioning and Optimization and off-page SEO submissions management.
Background:
Pure Air Systems desired a complete upgrade of their web presence and internet marketing initiatives. Brandwidth simplified their marketing message, clarified their internet marketing objectives, strategies and tactics while developing a clean and easy to navigate web presence.
Results:
175 first place web rankings, 282 top-5 web rankings, 316 top-10 web rankings, a nearly 6,000% increase in web traffic, 1,578 new internet sales leads generated in the first year of the campaign at an annualized sales increase of $2,575,684.
Client: Shop 'n Save Supermarkets
The Work:
Branding television and radio, price/item television and radio, outdoor advertising, print advertising, point-of-sale, sales promotion development, customer loyalty program development and publicity/public relations.
Background:
Shop ‘n Save was looking to re-brand its retail supermarket operations in Pennsylvania and West Virginia. A highly competitive category with large national players coming into the markets, another large local player already in the market and a great deal of category clutter to break through.
Results:
For better or worse, George is either credited or blamed for “The Shop ‘n Save” lady who graced the airwaves – and drove sales and customer loyalty through the roof – for nearly 20 years.
Client: Hershey Tourism
The Work:
Re-branding, television, radio, outdoor and on-premise integrated destination marketing strategies.
Background:
Hershey, Pennsylvania is home to the Hershey’s Chocolate Factory as well as a nationally known theme park. The mission was to brand Hershey, PA as a true vacation destination, borrowing on the equity of its most famed resident while at the same time positioning itself as more than just the place where chocolate comes from.
Results:
Tourism traffic and income increased exponentially and Hershey’s official designation as “The Sweetest Place On Earth,” courtesy of George, is still going strong after 20 years.
Client: International Investigators, Inc.
The Work:
National web marketing program. Website re-design, Search Engine Positioning and Optimization, off-page optimization and public relations.
Background:
International Investigators desired a complete upgrade of their web presence and internet marketing initiatives. Brandwidth simplified their marketing message, clarified their internet marketing objectives, strategies and tactics while developing a clean and easy to navigate web presence.
Results:
283 first-place web rankings, 315 top-5 web rankings, 371 top-10 web rankings, a more than 10,000% increase in quality web traffic, 249 new sales leads generated year one and $745,123 in new sales generated by our program.